Infinit Bulgaria » News and Posts

I Ride, Follow Me

infinit — Mon, 08 Sep 2014 11:03:58 +0000

For us it is a great pleasure and honor to work for this campaign.

I Ride, Follow Me is a social campaign to spread the word of riding a bike as a way to the healthy lifestyle with the hope this to become part of the daily agenda of more people in Bulgaria. The project is done as a cooperation between the business, CSR Bulgaria and maxbike.bg with the help of many ambassadors.

For a very short time more than twenty popular Bulgarians joined the initiative. We are handling the media relations, events management and the media partnership with BNTV. Infinit works pro-bono for the campaign

The first in Bulgaria bank card with computer, keyboard and a display

infinit — Sat, 03 May 2014 07:22:09 +0000

In the first week after Easter (April 23rd, 2014) we have gathered media and partners to present a bank card with no analogue on the market.

Initial monitoring reports show more than 20 publications (online and print) effectively covering the target-audience.

BACB and Visa present one of the most innovative banking products in the world. In each VPay and Visa Business CodeSure card there is a mini-computer with a keyboard, display and a battery thanks to which the card can generate dynamic passwords. That is for sure to provoke the interest of all clients who value the security when dealing with their money both online and on ATM.

Full text of the press release (in Bulgarian) can be downloaded from this link (Microsoft Word document)

Coco Water Koh Libre

infinit — Thu, 05 Dec 2013 08:14:47 +0000

As of October 2013 we took care for building the image of a completely new product for the Bulgarian market – the coco water Koh Libre.

We started with creation and maintenance of their facebook page, which is in Bulgarian for the moment, but we set the page to be expandable in multi-language one as the distribution grows in neighborhood countries.

The next stage in the communication will be attraction of brand ambassadors like fitness trainers, food bloggers and celebrities.

We will also expand the campaign outside of social networks to reach more potential clients, partnering cafes and chains of restaurants.

Working together with Re:Act

infinit — Tue, 29 Oct 2013 14:47:06 +0000

We are proud to announce that we have started working pro-bono for Re:Act – a young and dynamic NGO that one year ago started numerous projects for kids with deviant behavior in the correction center in Rakitovo.

Our scope will include:

media relations and positioning
fundraising initiatives
volunteer work in Re:Act projects
corporate identity

If you would like to see the story of one of Re:Act volunteers from last year project – here is a link (in Bulgarian)

New Dance-pop Star

infinit — Mon, 21 Oct 2013 06:50:55 +0000

Plamen Panayotov finally decided to dedicate himself to his dream – singing. And in this online world, Plamen appointed us to take care of his digital image and appearance.

Our scope for the moment includes:

Creation and maintenance of his facebook-page (one note here, for just one day we have 39 guests for his premiere)
Creation and maintenance of Youtube-channel
Creation and maintenance of Vbox7-channel

Stay tuned for news, concerts, video-clips, interviews….

Chipolino Goes Global and Remains Local

infinit — Thu, 17 Oct 2013 07:38:09 +0000

We have been appointed as Agency of Chipolino in May 2013. Yes, we have experience in servicing this particular client since 2010 in other capacity. And yes, the development strategy that we proposed was approved as-is by the Client.

The scope of our activities includes:

Communication of the products in the online space (in Bulgarian and English)
Consultancy for maintenance of corporate blog
Creation and maintenance of Facebook-page in English
Constant monitoring of social media and intervention on behalf of the Client
Creation of corporate movie for the design, production and testing process

We continue expanding our scope for the Client, adding new projects after the six-months account review, stay tuned for more. Yes, we do have account reviews on constant basis.

How Baby Strollers are Produced

infinit — Sun, 13 Oct 2013 10:10:15 +0000

Ever wondered how baby strollers are being designed and produced? One of our clients, Chipolino is well known all around Europe and as part of the over-all strategy for positioning, we created this video both in English and Bulgarian.

Trade partners of Chipolino requested us to localize the film for their markets and we are now preparing the Hungarian version of this short documentary.

Damn Good Catering

infinit — Sun, 13 Oct 2013 08:53:18 +0000

Infinit was appointed to completely re-design the corporate identity of Red Devil Catering. The new image of the biggest Bulgarian catering company was officially presented to clients and partners in July 2013.

Our work includes:

complete re-design of corporate identity (website, presentations, business cards, letterheads, vehicles branding)
constant care for promoting the excellence of their work using digital channels and print media
maintenance and update of the re-designed website

We will be soon launching the new website of Red Devil Catering, all shooting sessions are now available on their facebook-page.

The Art of Slow Cooking

infinit — Sun, 13 Oct 2013 08:37:53 +0000

Crock-Pot Bulgaria entrusted us with all their Digital PR activities in June 2013 and together we managed despite the challenging economic and political situation in Bulgaria to reach bring back the sales levels to normal and … to increase them by 20% y-o-y

The campaign integrates several online and offline elements to reach the specified target group:

themed competitions on the facebook-page
cooperation with three print magazines of Sanoma Bulgaria
bloggers outreach and campaign
re-design of company blog

And the results are remarkable by now:

24.9% average monthly growth of the facebook-page
Hundreds of recipes received in competitions of Sanoma magazines
New bloggers added to test the product and publish recipes on their blogs
20% increase of sales year-on-year

“Under the hood” now are couple of new initiatives like Festival of slow cooking and more. Visit us back for more news and examples of our work.

Press Event for Borica-Bankservice

infinit — Sat, 12 Oct 2013 09:30:02 +0000

On October 7th we organized the press event for the official launch of the latest service of Borica-Banservice, the Bulgarian bank card operator. mobb is a secure mobile payment platform. The mobb partners are banks issuing cards and merchants accepting payments. mobb allows the card owners to make payments and use other information services through their mobile phones. mobb allows you to register several cards issued by different banks.

The cards are displayed on the mobile phone just like their physical equivalents. Communication connectivity and data exchange in mobb are protected via the Public Key Infrastructure (PKI) technology. It provides connection encryption and data integrity. mobb supports all mobile platforms since 2004. No card data is stored in the mobile phone.

We took care of all the media relations and related work:

elaboration of media list of banking and technology journalists and bloggers
invitation design, courier logistics, follow-up
media work to secure attendance at the event
media relations on spot before and during the event
monitoring and reporting
organization of interviews

Results from the first week after the event show vast media coverage of the service and the event with OTSs (opportunities to see) more than two million in online and print media. And counting…