For us it is a great pleasure and honor to work for this campaign.
I Ride, Follow Me is a social campaign to spread the word of riding a bike as a way to the healthy lifestyle with the hope this to become part of the daily agenda of more people in Bulgaria. The project is done as a cooperation between the business, CSR Bulgaria and maxbike.bg with the help of many ambassadors.
For a very short time more than twenty popular Bulgarians joined the initiative. We are handling the media relations, events management and the media partnership with BNTV. Infinit works pro-bono for the campaign