As of October 2013 we took care for building the image of a completely new product for the Bulgarian market – the coco water Koh Libre.

We started with creation and maintenance of their facebook page, which is in Bulgarian for the moment, but we set the page to be expandable in multi-language one as the distribution grows in neighborhood countries.

The next stage in the communication will be attraction of brand ambassadors like fitness trainers, food bloggers and celebrities.

We will also expand the campaign outside of social networks to reach more potential clients, partnering cafes and chains of restaurants.