On October 7th we organized the press event for the official launch of the latest service of Borica-Banservice, the Bulgarian bank card operator. mobb is a secure mobile payment platform. The mobb partners are banks issuing cards and merchants accepting payments. mobb allows the card owners to make payments and use other information services through their mobile phones. mobb allows you to register several cards issued by different banks.
The cards are displayed on the mobile phone just like their physical equivalents. Communication connectivity and data exchange in mobb are protected via the Public Key Infrastructure (PKI) technology. It provides connection encryption and data integrity. mobb supports all mobile platforms since 2004. No card data is stored in the mobile phone.
We took care of all the media relations and related work:
- elaboration of media list of banking and technology journalists and bloggers
- invitation design, courier logistics, follow-up
- media work to secure attendance at the event
- media relations on spot before and during the event
- monitoring and reporting
- organization of interviews
Results from the first week after the event show vast media coverage of the service and the event with OTSs (opportunities to see) more than two million in online and print media. And counting…